Latest Release “The WhatsApp India Story: Inside the Digital Maya Sphere”
WhatsApp is used by over half a billion people in India today in all fields – in business, corporate and informal sectors, in government, for education and among friends, families and acquaintances. This book critically explores the social messaging app’s rapid expansion in India and its growing influence and looks at whether, as a form of horizontal communication, it poses a challenge to more traditional structures of communication.
Now available in the South Asia edition, priced affordably at just ₹1000, making it accessible for all keen to dive into this insightful analysis.